Solutions

DITY introduces a revolutionary approach by integrating NFTs into marketing strategies.

DITY harnesses NFTs to deliver versatile marketing strategies. Each service—gift cards, membership cards, deals, cashback, groupons, vouchers, coupons, referral codes, and promo codes—is functional by offering tradability, interactivity, and ownership. This approach transforms passive transactions into active, engaging experiences.

Core Pillars of DITY

DITY's solution rests on four foundational pillars:

• Convenience: A user-friendly application simplifies the creation, distribution, and redemption of NFT-based marketing strategies for businesses and customers alike.

• Tradability: The ability to trade NFTs on secondary markets adds value and extends brand visibility organically.

• Engagement: Interactive and gamified experiences keep customers connected to the brand long-term.

• Ownership: NFT possession, enabling customers to authenticate their marketing strategies–such as gift cards, deals, coupons, or more–ensuring transparency and trust.

DITY App

DITY App is an NFT-based application with comprehensive solutions focusing on convenience, tradability, engagement, and ownership. DITY offers a suite of customizable, NFT-based marketing strategies designed to deepen business-customer engagements. Below is an overview of each marketing strategy:

Marketing Strategies (Get Money Upfront)

Business gets paid first, and customer waits for value.

Gift cards

These digital gift cards are embedded with a specific value (e.g., $ 20). NFT-based gift cards are transferable, and unused cards can be traded, promoting peer-to-peer brand exposure and engaging for customers to enable a dynamic rewards structure rewarding them for coming back.

Use case: A clothing store makes 1,000 gift cards (NFT-based) with a 25$ value of 20$ each. These aren’t regular gift cards—they’re stored online in a super-safe way that keeps track of who owns them. Sarah buys one and uses it later. The store then releases 500 more gift cards and announces that anyone who bought one before gets a 10% discount on the new batch, thanking loyal shoppers like Sarah with a sweet deal. Meanwhile, Jake buys one but decides to sell it online for $30 to someone else who loves the clothing store. It’s an easy way for the store to reward people and let fans trade the cards, making shopping more fun.

Membership cards

These are digital loyalty passes minted as NFTs, offering perks like VIP access, discounts, or exclusive events. They evolve based on user activity (e.g., visits or purchases). NFT-based membership cards offer flexibility and a tangible asset that grows with use. Users truly own their membership, enhancing loyalty through a sense of investment. Higher tiers (e.g., "Platinum") can be traded, attracting new members seeking premium benefits.

Use Case: A gym issues NFT-based membership cards. After 50 visits, a member’s “Silver” NFT upgrades to “Gold,” unlocking free personal training sessions. Members can trade their upgraded NFTs, drawing in new customers.

Deals

These are instant discount NFTs that users purchase (e.g., $20 off for $10) without requiring group participation. NFT-based deals maintain value through tradability, solving the waste problem of expired discounts. If plans change, users can sell the NFT rather than let it expire.

Use Case: A store offers 1,000 NFT deals at $10 each, redeemable for $20 off. A buyer can use it instantly or trade it on a marketplace if they don’t need it.

Cashback

Post-purchase rewards are issued as NFTs with redeemable or tradable value (e.g., a $10 NFT after spending $100). It's a tangible reward that motivates repeat purchases, and Blockchain ensures the reward's authenticity and origin. Unlike traditional cashback, which is often restricted to a specific ecosystem, NFT-based cashback offers portability and market-driven value that can trade with other cashback.

Use Case: Spend $100 at a retailer and receive a $10 cashback NFT. Redeem it on your next purchase or sell it on a marketplace.

Groupons

Group-buying deals as NFTs, unlocked when a collective participation threshold is met (e.g., 100 buyers). Encourages users to rally others, boosting engagement while unredeemed NFTs remain valuable as assets. Unlike traditional Groupons, which expire if quotas fail, NFT-based Groupons retain secondary value, reducing user frustration.

Use Case: A spa offers 100 NFT Groupon deals ($50 service for $25). If 500 people buy in, the NFTs unlock; if not, holders can trade them.

Marketing Strategies (Get Money When Delivering)

Business gets paid, and customer gets the value. (The instant swap—no delay, no debt, no prepayment.)

Vouchers

Digital vouchers with specific conditions (e.g., 20% off $50), minted as NFTs with interactive perks. Unused vouchers can be sold, extending their lifecycle, and redemption might unlock additional digital rewards. Unlike traditional vouchers that expire without value, NFT-based vouchers offer ongoing utility and engagement.

Use Case: A retailer mints 500 NFT vouchers for 20% off $50. Redeeming one also grants a bonus NFT (e.g., a digital collectible), or users can trade it.

Coupons

Discount NFTs within themed, collectible series (e.g., “Seasonal Coupon” set), encouraging users to collect full sets for perks. Collecting drives repeat interaction. Moreover, ssers trade to complete sets, boosting community activity. Additionally, full sets might unlock exclusive benefits (e.g., a free item). Unlike static coupons, NFT coupons gamify discounts, fostering loyalty and interaction.

Use Case: A restaurant releases a “Seasonal Coupon” NFT series (Spring, Summer, Fall, Winter). Collecting all four unlocks a free meal voucher.

Referral codes

NFTs awarded to referrers and new customers, offering benefits like discounts or credits. Rewards can be sold, amplifying motivation while encouraging organic promotion.

Use Case: Refer a friend to a service, and both get a $10 NFT referral code. Use it or trade it on a marketplace.

Promo codes

Limited-time discount NFTs tied to marketing campaigns, driving urgency. Users can sell unused codes while scarcity and deadlines boost action. NFT-based promo codes tie into broader campaign narratives. Unlike static promo codes, NFT versions maintain value through trading, enhancing their appeal.

Use Case: A brand releases 1,000 NFT promo codes for 15% off, valid for 30 days. Users redeem or trade them before expiration.

DITY’s NFT-based marketing strategy transforms static rewards into dynamic, user-owned assets and customer engagement, meeting the diverse needs of digital consumers while driving brand loyalty and visibility.