Problems
DITY was created to solve the problems of marketing strategies such as gift cards, vouchers, and coupons. There are 4 main problems with gift cards, vouchers, and coupons:
Cost: Because of the usage of paper to produce gift cards, vouchers, and coupons, business owners and companies, have to spend on printing and distributing costs.
Management: Paper gift cards, vouchers, and coupons require storage space because they are easily damaged and lost. Moreover, they will bring complexity to inventory control.
Nontransparency: Paper gift cards, vouchers, and coupons were associated with the complexity of terms and conditions that made them hard to understand. Moreover, it is not easy to check the balance of paper gift cards or vouchers.
Fraud: Paper gift cards, vouchers, and coupons are susceptible to fraud because they can be redeemed by anyone who finds them if the paper gift cards, vouchers, or coupons were been lost or stolen. Moreover, fraudsters with access to a good scanner or printer could potentially copy standard gift cards, vouchers, or coupons.
To solve the problems of these marketing strategies, they will bring benefits to the companies that run their businesses and their customers.
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